Fresh thinking

PR and Communications

with a dash of creativity

Who we are

PR and communications specialists – with a twist!

We are Sarah and Jo, affectionately known as the Limeys, and have worked with some of the UK’s leading FTSE 250 companies and PR agencies, before deciding to share our knowledge and experience with others.  With that special mix of agency and in-house experience, we know what it’s like to be the client and we know how to generate award winning results!

Limegreen is based in the West Midlands with clients all over the world. However, we are more than just two segments and have a talent bank of handpicked and highly experienced Associates across the UK that we have worked with over the years on our team. It’s a much more flexible approach that gives you the right senior team to deliver the right results, whatever the brief.

Want to know more? Click here for a short video.

What we do

PR and communications – the Limey way!

We are story tellers, shaping brands and reputations from the OUTSIDE IN, so that your target audiences believe your brand and business story and help spread the word.

And we tell the story from the INSIDE OUT, so that your employees live and deliver your brand experience.  If they believe in your business and brand then your customers will too.

Our twist is the ability to align and integrate your communications – from your PR to digital communications and internal activity – inspiring all your target audiences to say great things about you!

  • We get such a thrill when we secure coverage on TV, radio or in print for our clients. Over the years, we’ve generated quality coverage for our clients from BBC Breakfast, 5 Live and the Daily Telegraph, through to leading trade titles.

    Media Relations

  • With years of leisure and retail experience, we have a proven track record in successfully launching venues and brands. From building the hype to maintaining it post-launch, we are seasoned experts in creating and managing launch campaigns to remember (for the right reasons!).

    Launch Events

  • With such a wealth of communication channels, content is king. At Limegreen we are content creators, helping our clients tell their story through words, pictures and video that will engage with their audiences. Being planned is key, so our detailed content plans map out what we are doing, when and where.

    Digital Engagement

  • We understand how to develop a compelling financial story and how to land it both nationally and regionally. But it doesn’t stop there. We also have the expertise to write and produce cost effective Annual Reports.

    Financial PR

  • In this digital age, when things go wrong bad news can spread like wildfire if not managed effectively. Being prepared is crucial, so when the ‘pulp’ hits the fan we are on hand 24/7 to manage the media, draft statements and pen posts for social media.

    Crisis Management

  • We’re not SEO specialists, but we don’t believe it’s a dark art that sits apart from an effective PR campaign. We create engaging content for websites, write blogs and content strategies that all help with our clients’ rankings.


  • Keeping employees engaged and up-to-date with company news is a key ingredient for a motivated and happy team. Experienced in both print and interactive digital formats, we are passionate about writing and designing highly impactful employee newsletters.


  • We’re experts in the strategic planning and delivery of internal communications campaigns, from change management to employee engagement, ensuring that teams are aligned behind vision and values.

    Internal Comms

  • Rich, dynamic, emotive… video can engage an audience in ways that no other medium can. In today’s fast-paced digital world, time poor audiences increasingly expect organisations to use video as part of their comms mix to explain their services or products. Social media, internal comms, website content… whatever your video requirement or objective, we have the experience to help you tell your story.


  • With their trusted voice and loyal following, bloggers have significant digital influence which is attractive to many brands. We have a wealth of experience in engaging with influential bloggers in a number of sectors – helping clients to tap into spheres which were previously out of reach.

    Blogger Engagement


Our PR and communications expertise in the limelight

  • All
  • Internal Communications
  • Media Relations
  • Reputation Management
  • CSR
  • B2B
  • Blogger Engagement
  • Branding
  • Launches
  • Community Engagement
  • Website

A few Limey facts

Mojitos with a dash of lime:

Rooms painted:
Rooms Painted Lime Green
lime green

Launch events:
Launch Events
and counting

Dancefloors danced on:
Dancefloors Danced On

Countries visited:

Boxes slept in:
Boxes Slept In

The Team

Meet the Limeys – PR and communications specialists

Jo Mathers - Co FounderA sharp thinking, award-wining creative PR expert, Jo has a wealth of communications experience working client-side and in consultancy. Having started her career in TV, Jo has worked with some of the West Midlands’ leading consultancies, working across a broad range of clients across the retail, leisure and B2B sectors. Prior to Limegreen, she led the consumer PR for Spirit Pub Company. Jo still gets a kick out of seeing her clients in print, but equally gets a buzz from creating content for clients that engages with their target audiences across various comms platforms, that ultimately impact sales and the bottom line. Jo is an active Member of the Chartered Institute of Public Relations (CIPR) and is a member of the Birmingham City University PR panel.
sarah-perrins-2Sarah has a passion for creative PR spanning both internal and external communications. Formerly head of communications for Punch Taverns plc and Spirit Pub Company, she is an expert in building brands and reputations from the inside out, with strong experience in crisis management, financial PR and employee engagement. During a diverse career, she has managed award winning consumer PR campaigns, acquisitions, demergers and change management programmes for major brands including Silentnight Beds, bmi British Midland, Bosch, Allied Domecq, Edenvale and Intersport. Passionate about the power of communications, Sarah has experience of working client side and agency and is experienced in leading internal communication strategies.
Kate Watkins - PR and Marketing SpecialistKate is a B2B and B2C communications professional with ten years’ experience both in-house and agency, managing multinational accounts in Europe and the USA. Experience includes developing hardworking marketing strategies in traditional and digital formats to create engaging content to bring brand stories to life. A keen eye for detail ensures that all marketing activity is totally focused on delivering solid and impactful results for the business and creating a positive environment for a sale. She has had the privilege of working with many market leading brands from Michelin to Wing Yip, SMC Lighting Towers through to ZF Automotive. Highlights have included developing an energised thought leadership campaign targeting construction, hire and rail media to launch Britain’s first solar lighting tower. Along with developing creative campaigns to get people to think differently about power generation and lighting products in the UK and overseas – without compromising on the technical prowess or engineering capabilities. Awards include: PR Moment Best campaign for under £10k, HAE Best use of New Media, HAE highly Commended Website of the Year, Executive Hire Show Stand of the Year 2016
Lorna Bishop - Media ExpertA former newspaper editor and journalist, Lorna knows what makes a great story and how to sell it in. With more than 20 years’ experience in communications, she is a creative ideas person with versatile and effective writing skills. A valuable asset to the Limegreen team, Lorna understands how to use her core skills to reach various audiences whether in print, broadcast or online.
Denver Coulson - Strategic CommunicationsDenver Coulson is an award-winning communications professional with more than 14 years’ experience in delivering strategic communications, including PR, content and social media, for a range of businesses. With a focus on establishing deep relationships with clients to truly understand what matters to their business, Denver places results at the forefront of his approach to ensure success and make for open and mutually beneficial relationships. Denver’s specialties include; content marketing; social media; national and regional public relations; business development and new business; agency leadership; corporate communications; internal communications; and communications strategy.
Ruth Roache - Integrated Communications ExpertRuth is an award-winning, skilled PR professional whose experience spans big brands both agency and in-house. She started her career in a top ten agency in London, before working with leading agencies in Birmingham as well as in house for charity British Heart Foundation. Ruth loves creating multi-channel conversations so brands can communicate with their audience. Her blend of traditional PR experience with digital expertise means she can enable clients to engage and influence with an integrated approach.
Natalie Hodges – Comms SpecialistNatalie is an experienced PR practitioner with over 15 years in the industry. Her background spans a mix of brand and lifestyle campaigns, alongside corporate and B2B communications, issues management and social media strategy. Natalie has gained experience in a range of multi-national and privately owned PR and marketing agencies in both London and the Midlands, during which time she has specialised in developing and implementing national, local and trade PR programmes within the retail and leisure sectors. Her work spans a broad range of clients including Avis, Barratt Homes, Budget, Con Agra, Graco and Vauxhall and more recently Punch Taverns and Genting Casinos. Her broad ranging background means Natalie always brings a fully integrated solution to any brief and her commercial approach ensures she is focused on delivering results which are of genuine benefit to her clients’ performance.
Daniel Curtois – Comms SpecialistDaniel is a communications professional with more than 20 years’ experience of both consumer and trade PR. A Business Studies graduate and former journalist, he has knowledge of a range of industry sectors from food and farming to pubs, financial services and the automotive trade.During his career, Daniel has worked for a number of high profile clients such as Persimmon Homes, Skoda, Dunlop Tyres, Mitchells & Butlers, Punch and JCB. He is a fan of the great outdoors and in his spare time enjoys walking, running and cycling.
Alison Cooper – PR and events specialistA graduate in PR, Alison has over 20 years’ experience in a number of sectors including food, retail, travel, property, DIY and leisure. She is an experienced communications professional with strong copy writing, media relations and event management skills ensuring that our PR campaigns generate excellent results. Being super-organised, with great attention to detail, ensures that Alison keeps our busy investment schedule for Punch on track. Other brands that she has delivered campaigns for include; The Co-operative, Armitage Shanks, Persimmon Homes and Creda and pub brands, Big Steak Pub/Wacky Warehouse and Firkin.
Warwick is a highly accomplished graphic and web designer with over 20 years creative industry experience, delivering cutting edge web development for local, national and international brands across a broad spectrum of markets and service sectors. Running his own team of dedicated developers and programmers, Warwick is Limegreen’s go to person for all web based projects however large or small.
Lisa Butler - Graphic DesignerLisa lives and breathes design, having acquired 10 years’ experience working as a designer for global brand companies. She’s worked across various industry sectors, created award winning ideas ranging from initial concepts to artwork and production, and rolled out a whole host of campaigns from advertising, branding and literature, to direct mail, logos and packaging. The Limeys are delighted to have Lisa as their trusted design associate, and working in partnership, she has delivered new logos, brochures and internal newsletters for Limegreen clients.
Stewart Foley - PhotographerLimegreen’s resident snapper, Stewart Foley, has been in the industry for over 30 years photographing everything from nuts and bolts to Lear Jets. Travelling the world, from Dudley to Dubai, Stewart has met lots of fascinating people and has built productive relationships across the globe. He’s even been asked for a photograph by Her Majesty the Queen! Stew owns Caters Photographic, which gives the Limeys access to a talent bank of experienced photographers nationwide, who have the skills to take a great photo that really sells the story.

Clients Include…

  • Limegreen understands our business and our needs. The Limeys are always on hand to lend support and we value their input and expert advice when it comes to supporting Shindaiwa and engaging with our customer base.

  • This was the first time we used a PR agency to support a launch and it made a huge difference. The team at Limegreen gave us a good framework and worked closely with our internal teams to make the venue the most talked about launch in Birmingham. They even secured national coverage for us in Shortlist, which surpassed our expectations.

    Bitters N' Twisted
  • Our business is going through a significant transformation – in terms of the overall organization and our marketing communications efforts.  With many priorities, I needed some support with some employee communications challenges so we engaged Limegreen Communications.  I am so happy we did.  Having the team at Limegreen support us is truly like having a super-efficient extension to our team.  The team is professional and great fun to work with – so much so that we have expanded their remit to look at some PR projects too.

    ABB Group
  • Limegreen Communications have exceeded our expectations at generating media interest in respect of the recent opening of The Plume of feathers (with Neil Morrissey) at Barlaston, Staffordshire.This has resulted in one of the busiest openings experienced by our partner Punch Taverns. Sarah Perrins the MD of the company conducted the campaign with precision and professionalism and it was a pleasure to work with Sarah and her team.

    MSW Pub Co Limited
  • Limegreen have quickly become part of our team and grasped the complexities of our different solutions. Their expertise in drafting engaging copy and key media contacts have generated great results for Zonal in both the trade and Scottish press, where our head office is located.

    Zonal Retail Data Systems Ltd.
  • The Limeys have a wealth of leisure and pub retail experience, they are well connected and respected by journalists and know how to land a story. They provide a tactical and responsive service, adding valuable support to our internal teams.

    Punch Taverns
  • The Limeys are always quick to respond to our requirements and deliver a fast and efficient PR service that meets our needs.

    SMC European Marketing Centre
  • The Limeys understand the importance of employee engagement and have given our internal newsletter, Straight Talking, a fresh new look that’s had a real impact on our communications.

    Genting Casinos
  • The team at Limegreen brings a different perspective to financial results announcements with a refreshing focus on how important regional PR is to our reputation. Critically the team has the right contacts on a national level and also, the knowledge to secure regional exposure.

    Deltic Group
  • The Limeys understand our business and devise integrated campaigns that engage with our customers, ultimately driving footfall into our 171 branches nationwide. They have their finger on the pulse in terms of the news agenda and what the media want both locally and nationally.