Fresh thinking

PR and Communications

with a dash of creativity



Sarah and Jo, affectionately known as the Limeys, worked with some of the UK’s leading FTSE 250 companies and PR agencies before deciding to share our knowledge and experience to create truly engaging content.

With that special mix of agency and in-house experience, we understand what it’s like to be the client and we know how to generate results that generate cut-through in our content heavy world! We are passionate about creating engaging content that resonates with internal and external audiences and will translate across both traditional and digital channels.

With clients all over the world, we are more than just two segments and have a talent bank of handpicked and highly experienced Associates that we have worked with over the years on our team. It’s a much more flexible approach that gives you the right senior team to deliver the right results, whatever the brief.  Our Limeys, as they are affectionately known, include sector specialists, former news editors, directors of in-house press offices, digital specialists and designers.

What we do

Expert Communications – the Limey way!

We are story tellers, shaping brands and reputations from the OUTSIDE IN, so that your target audiences believe your brand and business story and help spread the word.

And we tell the story from the INSIDE OUT, so that your employees live and deliver your brand experience.  If they believe in your business and brand then your customers will too.

Our twist is the ability to peel back the layers of your business to really understand your vision and goals, as well as help identify your audiences (both internal and external) so we can delve into their habits and see what interests them.  From there we develop a clear comms strategy, which we bring to life through creative written and visual content.  Ultimately, our goal is to  inspire people to say great things about you!

Our Work

Our PR and communications expertise in the limelight

  • All
  • Internal Communications
  • Media Relations
  • Reputation Management
  • CSR
  • B2B
  • Blogger Engagement
  • Branding
  • Launches
  • Community Engagement
  • Website

A few Limey facts

Mojitos sipped:

Rooms painted:
Rooms Painted Lime Green
lime green

Products/Venues launched:
Launch Events
and counting

Dancefloors danced on:
Dancefloors Danced On

Countries visited:

Boxes slept in:
Boxes Slept In

The Team

Meet the Limeys – PR and communications specialists

Jo Mathers - Co FounderA sharp thinking, award-wining creative PR expert, Jo has a wealth of communications experience working client-side and in consultancy. Having started her career in TV, Jo has worked with some of the West Midlands’ leading consultancies, working across a broad range of clients across the retail, leisure and B2B sectors. Prior to Limegreen, she led the consumer PR for Spirit Pub Company. Jo still gets a kick out of seeing her clients in print, but equally gets a buzz from creating content for clients that engages with their target audiences across various comms platforms, that ultimately impact sales and the bottom line. Jo is an active Member of the Chartered Institute of Public Relations (CIPR) and is a member of the Birmingham City University PR panel.
sarah-perrins-2Sarah has a passion for creative PR spanning both internal and external communications. Formerly head of communications for Punch Taverns plc and Spirit Pub Company, she is an expert in building brands and reputations from the inside out, with strong experience in crisis management, financial PR and employee engagement. During a diverse career, she has managed award winning consumer PR campaigns, acquisitions, demergers and change management programmes for major brands including Silentnight Beds, bmi British Midland, Bosch, Allied Domecq, Edenvale and Intersport. Passionate about the power of communications, Sarah has experience of working client side and agency and is experienced in leading internal communication strategies.
Kate Watkins - PR and Marketing SpecialistKate is a B2B and B2C communications professional with ten years’ experience both in-house and agency, managing multinational accounts in Europe and the USA. Experience includes developing hardworking marketing strategies in traditional and digital formats to create engaging content to bring brand stories to life. A keen eye for detail ensures that all marketing activity is totally focused on delivering solid and impactful results for the business and creating a positive environment for a sale. She has had the privilege of working with many market leading brands from Michelin to Wing Yip, SMC Lighting Towers through to ZF Automotive. Highlights have included developing an energised thought leadership campaign targeting construction, hire and rail media to launch Britain’s first solar lighting tower. Along with developing creative campaigns to get people to think differently about power generation and lighting products in the UK and overseas – without compromising on the technical prowess or engineering capabilities. Awards include: PR Moment Best campaign for under £10k, HAE Best use of New Media, HAE highly Commended Website of the Year, Executive Hire Show Stand of the Year 2016
Lorna Bishop - Media ExpertA former newspaper editor and journalist, Lorna knows what makes a great story and how to sell it in. With more than 20 years’ experience in communications, she is a creative ideas person with versatile and effective writing skills. A valuable asset to the Limegreen team, Lorna understands how to use her core skills to reach various audiences whether in print, broadcast or online.
Ruth Roache - Integrated Communications ExpertRuth is an award-winning, skilled PR professional whose experience spans big brands both agency and in-house. She started her career in a top ten agency in London, before working with leading agencies in Birmingham as well as in house for charity British Heart Foundation. Ruth loves creating multi-channel conversations so brands can communicate with their audience. Her blend of traditional PR experience with digital expertise means she can enable clients to engage and influence with an integrated approach.
Natalie Hodges – Comms SpecialistNatalie is an experienced PR practitioner with over 15 years in the industry. Her background spans a mix of brand and lifestyle campaigns, alongside corporate and B2B communications, issues management and social media strategy. Natalie has gained experience in a range of multi-national and privately owned PR and marketing agencies in both London and the Midlands, during which time she has specialised in developing and implementing national, local and trade PR programmes within the retail and leisure sectors. Her work spans a broad range of clients including Avis, Barratt Homes, Budget, Con Agra, Graco and Vauxhall and more recently Punch Taverns and Genting Casinos. Her broad ranging background means Natalie always brings a fully integrated solution to any brief and her commercial approach ensures she is focused on delivering results which are of genuine benefit to her clients’ performance.
Daniel Curtois – Comms SpecialistDaniel is a communications professional with more than 20 years’ experience of both consumer and trade PR. A Business Studies graduate and former journalist, he has knowledge of a range of industry sectors from food and farming to pubs, financial services and the automotive trade.During his career, Daniel has worked for a number of high profile clients such as Persimmon Homes, Skoda, Dunlop Tyres, Mitchells & Butlers, Punch and JCB. He is a fan of the great outdoors and in his spare time enjoys walking, running and cycling.
Alison Cooper – PR and events specialistA graduate in PR, Alison has over 20 years’ experience in a number of sectors including food, retail, travel, property, DIY and leisure. She is an experienced communications professional with strong copy writing, media relations and event management skills ensuring that our PR campaigns generate excellent results. Being super-organised, with great attention to detail, ensures that Alison keeps our busy investment schedule for Punch on track. Other brands that she has delivered campaigns for include; The Co-operative, Armitage Shanks, Persimmon Homes and Creda and pub brands, Big Steak Pub/Wacky Warehouse and Firkin.
Warwick is a highly accomplished graphic and web designer with over 20 years creative industry experience, delivering cutting edge web development for local, national and international brands across a broad spectrum of markets and service sectors. Running his own team of dedicated developers and programmers, Warwick is Limegreen’s go to person for all web based projects however large or small.
Lisa Butler - Graphic DesignerLisa lives and breathes design, having acquired 10 years’ experience working as a designer for global brand companies. She’s worked across various industry sectors, created award winning ideas ranging from initial concepts to artwork and production, and rolled out a whole host of campaigns from advertising, branding and literature, to direct mail, logos and packaging. The Limeys are delighted to have Lisa as their trusted design associate, and working in partnership, she has delivered new logos, brochures and internal newsletters for Limegreen clients.
Stewart Foley - PhotographerLimegreen’s resident snapper, Stewart Foley, has been in the industry for over 30 years photographing everything from nuts and bolts to Lear Jets. Travelling the world, from Dudley to Dubai, Stewart has met lots of fascinating people and has built productive relationships across the globe. He’s even been asked for a photograph by Her Majesty the Queen! Stew owns Caters Photographic, which gives the Limeys access to a talent bank of experienced photographers nationwide, who have the skills to take a great photo that really sells the story.